Two of the most popular search engine analytics services are: This data often includes the keywords you rank for in search, how each search engine crawls your site and more. Search engines like Bing and Google offer a wealth of information about your website that you simply can’t get anywhere else. If you'd rather not use a Google product, many alternatives exist such as Matomo, Statcounter, and more. If unsure, you can simply follow Google's instructions to set up both Universal Analytics (traditional) and GA4 at the same time (at least until Google deprecates Universal Analytics.) You should note that Google is transitioning to a new type of analytics known as GA4. Google Analytics is by far the most popular analytics platform. Web analytics gives you information about who visits your site, how much traffic you receive and from where, what pages people visit, how they engage with your content, and more. To this end, we recommend making sure you have the following data sources set up. Your most important data is going to come from your website itself. Hopefully, you already have the first two, so let's make sure you have the right data.ĭata is everywhere in SEO, from visitor analytics to keyword research, and especially link building. To do SEO you really only need 3 things to get started: a website, your brain, and data. We'll cover these points in more depth throughout the Beginner's Guide to SEO (and other places on Moz) but for now, let's get started. They'll also provide a starting point to learn the fundamentals, so you can raise your SEO traffic levels to new heights down the road. Following these simple steps will help you avoid common SEO pitfalls, and set you on the path to success. In the meantime, you want to ensure you're set up with all the essential SEO fundamentals so you're best placed to capitalize on your results sooner rather than later, with this Bonus SEO Quick Start Guide.įortunately, when you are beginning, there are basic practices you can take to cover the bases. SEO isn’t hard, but it can take time to master many of the more advanced areas. Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it " Mozlow's hierarchy of SEO needs." Love doesn't matter if you don't have food. The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. The basics of search engine optimizationĮver heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)Ĭombine this information with some practice and you are well on your way to becoming a savvy SEO. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases ( keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
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